Published on October 17th, 2014 | by Samantha Levine0
What’s Trending for Halloween 2014
It’s mid-October and Halloween is right around the corner. If you don’t have a costume yet, you’ve at least got some ideas, right? I’ve been stocking candy left and right for trick or treat night. If you aren’t quite feeling the holiday spirit yet, maybe these stats, courtesy of USA Today, will get you ready to hang fake cobwebs from the ceiling and break out the cauldron for some mulled cider.
Costumes are big business. Over 162 million people are expected to celebrate Halloween in one way or another, and many of them will be dressing up. Sixteen percent of those costumes are said to be inspired by pop culture, so be on the watch for costumes inspired by your favorite (or not so favorite) singers and TV characters. On kids costumes alone $1.1 billion is expected to be spent. Sound like a huge amount? Half of shoppers are planning to buy supplies from discount shops, so you can rest assured that most people are at least trying not to break the bank.
Pet Costumes are so hot right now. 23 million people plan to dress their pets in costumes, and they can be found all over the place, from online sites like Etsy to your local Target. Fido as Batman? Yes, please!
How early did you start? People have been buying supplies and costumes since before October even started, about 1/3 of all surveyed. I like to be prepared, but I was certainly not part of that demographic. Were you? Let me know when you start planning in the comments.
Feeling like a Halloween Scrooge? Eight percent people won’t be handing out candy to trick-or-treaters this Halloween. Don’t be like them, children are counting on you for a sugar fix! Check with your local government on when kids will be taking to the streets in your neighborhood so you can be prepared. Even if you don’t end up handing out candy, it’s good to know when to be a more cautious driver and watch for ghouls running out in the street.
As you know, Halloween is not just for kids. Young adults will spend on average of $87 on holiday festivities, and 54 million young adults will be partying for Halloween. And if you thought $1.1 billion was a lot to be spent on kids costumes, $2.8 billion will be spent on costumes overall, so with a margin for pet costumes, adults will still most likely be spending more on their costumes than what’s being spent on the kids.
What are your plans this Halloween? Leave me a comment, and let me know what you think!